The UAE has launched ‘Naseej’, the National Initiative for Textile Circularity, to help shift the textile sector towards a circular economy modelthat reduces waste and makes better use of resources.The initiative aims to move the industry away from a linear “use and discard” system towards one that reuses materials, retains value, and supports long-term sustainability and economic growth.Developed through a partnership between the National Projects Office, the Ministry of Economy and Tourism, Emirates Foundation, and Tadweer Group, Naseej will act as a national platform to coordinate policy, industry action, research, and public engagement across the textile value chain. It is built on five key pillars: collection and recycling, awareness and outreach,.