From AI-created scents to masterclasses with some of beauty’s biggest names, Beautyworld Dubai is back for its milestone 30th edition. The three-day trade show opened today, October 6, at Dubai World Trade Centre and runs until October 8, bringing fragrance, skincare, hair, makeup and beauty technology under one roof.
Organised by Messe Frankfurt Middle East, this year’s edition puts the spotlight on both the products filling our beauty shelves and the people deciding what comes next.
Fragrance takes centre stage
Perfume lovers in the industry have plenty to explore. According to the organisers, the fragrance section has more than tripled in size since 2017, covering over 19,000 square metres this year, with more than 220 exhibitors
Regional names including.